The expansion introduces a Jalapeño flavor exclusive to Walmart, alongside existing varieties like Sweet Heat, Nacho, and Buffalo. Each 1.6 oz. bag aims to provide a convenient way for consumers to consume collagen without relying on traditional supplements, powders, or pills. According to Olivia Weihe, Senior Director of R&D at Khloud, the formulation process focused on maintaining the crunch and taste profile of the original chips while incorporating highly digestible collagen.
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Khloud Launches Collagen-Infused Protein Chips at Walmart
Khloud, the protein snack brand co-founded by Khloé Kardashian, is expanding its functional snack portfolio with the launch of Khloud Plus. Debuting exclusively at Walmart on August 10, the new line integrates 17g of protein and 2g of hydrolyzed collagen into the company’s signature tortilla chip format.
Khloud Plus retail pricing is set at $3.48 per bag, with a three-flavor variety pack available for $9.99. All products in the line remain gluten-free, non-GMO, and formulated without seed oils. Kristin Piper, Vice President of Wellness Merchandise at Walmart, stated that the partnership reflects a growing consumer demand for functional foods that prioritize taste alongside nutritional convenience.
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