The new clusters, colloquially dubbed Nombles, aim to solve a persistent friction point in the fresh pet food category: the difficulty of portioning and storing frozen meals. By creating a format that remains scoopable directly from the freezer, the company allows owners to serve the food as a complete meal or use it as a nutrient-dense topper. The product is launching in two varieties—Chicken & Sweet Potato and Beef & Potato—both of which meet AAFCO nutritional guidelines for all life stages.
In section Releases
Nom Nom Debuts Scoopable Frozen Clusters to Simplify Pet Mealtime
Pet parents struggling with the logistics of defrosting fresh-frozen dog food have a new option hitting shelves this month. Mars Petcare brand Nom Nom is introducing Scoopable Meal Clusters, a product designed to bypass overnight thawing, allowing owners to pour, scoop, and serve a balanced meal in just fifteen minutes.
Rachel Porges, Chief Innovation & Brand Development Officer at Nom Nom, noted that the product is intended to make high-quality, veterinarian-developed nutrition more accessible and flexible for daily routines. The distribution strategy separates the product by channel: e-commerce customers can purchase six-pound bags, while specialty retail stores will carry 3.5-pound upright bags designed for freezer shelf displays. The rollout begins at SuperZoo, with the brand expanding availability across national retail partners following the debut.
Comments (0)
No comments yet. Be the first!