According to digital intelligence firm Similarweb, Bluesky’s mobile presence has seen a sharp contraction. Monthly active users fell to 10.4 million in June 2026, a 27.2% decline year-over-year. Daily activity shows a similar trend, dropping 25.6% in July to approximately 3 million users. While the platform boasted 22.1 million monthly active users in the final quarter of 2024, that figure has plummeted by 52% to 10.7 million by the second quarter of 2026.
In section Startups & Technology
Bluesky faces user exodus as mobile engagement drops
The post-election surge that propelled Bluesky to prominence has evaporated, with the decentralized social network’s mobile app shedding more than half its monthly active users since late 2024. Despite a growing tally of registered accounts, the platform is struggling to convert initial curiosity into long-term daily habit.
Under new CEO Toni Schneider, the company is pivoting its strategy away from pure app dominance. Instead, the focus has shifted toward the underlying AT Protocol, which powers emerging communities like BlackSky, Eurosky, and the video-centric Skylight. The firm is also diversifying its utility through tools like the AI-powered research assistant Attie and planned support for private data structures. While Bluesky’s engagement numbers falter, competitors are capturing the market share; Meta’s Threads reported a 21.3% increase in daily active users, reaching 147 million in July 2026, while X continues to see its own mobile usage decline.
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