The new product utilizes an amino acid-based cleansing complex combined with PENTAVITIN, a plant-derived ingredient that binds to skin keratin to provide hydration for eight hours post-wash. Clinical testing indicated that 88% of participants experienced enhanced skin-barrier function shortly after application. The formula is sulfate-free, vegan, and cruelty-free, featuring a naturally derived aroma of aloe, cucumber, and green tea.
In section Releases
burnd Expands Skincare Line with New Amino Acid-Based Cleanser
A 91% improvement in skin hydration following a single use marks the debut of burnd Cleanse, the third product in the brand’s minimalist lineup. Developed by Dr. Mark Mitchnick, the cleanser aims to remove makeup and environmental buildup without compromising the skin's natural moisture barrier.
CEO Malachy Mitchnick stated that the company’s objective was to avoid the common industry practice of stripping essential lipids while removing sunscreen and oil. By utilizing sugar-derived cleansing agents alongside glycerin, the brand intends to prepare the skin for subsequent treatments. This launch completes a foundational three-part system alongside the brand’s SPF 41 sunscreen and Restore Serum, all available now at burnd.com.
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