ARF Unveils 2026 David Ogilvy Awards Finalists

For over three decades, these awards have served as a benchmark for excellence in research-driven marketing. This year’s field spans wide-ranging sectors—from automotive and financial services to food and beverage—demonstrating how deep consumer understanding informs creative execution across modern industry landscapes. A specialized jury of marketing experts and researchers curated the finalists, focusing on work that transforms abstract data into tangible business outcomes.

Scott McDonald, CEO of the ARF, noted that the selected campaigns prove how research functions as a foundational element of creative development rather than a mere secondary support tool. The organization will reveal the Gold, Silver, and Bronze recipients, alongside the coveted Grand Ogilvy honor, on October 14, 2026. The ceremony is scheduled to take place at the Tribeca Rooftop in New York City, following a preceding conference dedicated to creative effectiveness.