The campaign highlights the growing international footprint of trot, a genre defined by its emotional storytelling and traditional roots. Featured artists Jang Min Ho, Cheon Rok Dam, Kim Yong Pil, and Na Tae Joo are slated to headline the two-day event on September 25–26 at the InterContinental Los Angeles Downtown. Veteran actor Jung Joon-ho has publicly backed the project, praising the performers for their unique artistry and their mission to bridge Korean cultural sentiments with American audiences.
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K-Trot Stars Take Over Times Square Ahead of Los Angeles Debut
To mark Korea’s 81st Liberation Day, four leading K-Trot performers illuminated New York’s Times Square on August 13 with a digital billboard campaign. The massive display serves as a high-profile introduction for the upcoming NOM.NOM.NOM SHOW, a premium gala performance set to debut in Los Angeles this September.
Beyond the stage, the production aims to blend entertainment with philanthropy. Organizers plan to donate proceeds from commemorative photobooks to the Skid Row Running Club, a Los Angeles-based nonprofit founded by Judge Craig Mitchell that assists vulnerable individuals in rebuilding their lives. This initiative, supported by sponsors including Egg Cosmetic and Korea Agriculture Corporation, frames the concert as more than a standard performance, positioning it as a broader cultural exchange during the Chuseok holiday season. The show is produced by LV NEXUS, which also manages the K-POPUP SCHOOL initiative to train the next generation of global talent.
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