The Berlin opening serves as a launchpad for a broader expansion strategy across the DACH region. Partnerships with VRex Entertainment and Sounds Fun Entertainment have enabled the rollout of these interactive environments, which require groups of two to five players to navigate over 800 levels of difficulty. CEO Adam Schmidt noted that the platform blends elements of a workout, a social party, and competitive gaming.
In section Releases
Activate Launches High-Tech Gaming Arena in Berlin
Inside the Mall of Berlin, a new 10,097-square-foot facility has opened, marking the North American entertainment brand’s first entry into the German market. The space utilizes RFID technology to track player progress across 11 distinct game rooms, challenging participants to solve physical and mental puzzles in teams.
Following the Berlin debut, the company plans to scale operations rapidly. A site in Fürth at the Next Level Funpark is scheduled to open later this month with 12 game rooms, followed by a November launch at Wiesbaden’s Lili Mall. The expansion continues into 2027 with a planned location in Vienna and additional sites across Switzerland.
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