The campaign centers on the brand's mascot, Stringy, who anchors a series of school-themed installations including oversized lockers and backpacks. Visitors at the Skokie location can participate in hands-on activities ranging from creating personalized lunchbox notes to coloring sessions, all while sampling the company’s signature string cheese products.
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Kraft Natural Cheese Extends Back-to-School Pop-Up Tour to Skokie
After drawing over 3,000 attendees to its inaugural event at Oakbrook Center, Kraft Natural Cheese is bringing its interactive back-to-school celebration to Westfield Old Orchard. The brand continues its regional push on August 21–22, offering families a mix of product sampling, branded giveaways, and professional photo opportunities.
Dhriti Batra, Director of Kraft Natural Cheese at Lactalis Heritage Dairy, noted that the initiative aims to bridge the gap between store shelves and family experiences. The events serve as a live extension of a product portfolio that recently expanded to include lactose-free varieties. The activation at The Bloom at Westfield Old Orchard runs from 11 a.m. to 6 p.m. for the two-day period.
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