These interactive creations, dubbed "gizmos," leverage the technology Meta acquired earlier this year from the vibe-coding platform Gizmo. Users can incorporate personal photos, device camera access, and favorite music clips into their games, which respond to physical touch and phone tilt. The launch fits into a broader strategy to democratize AI-driven content generation, placing Pocket alongside other experimental projects like the Vibes video app and Meta AI.
In section Startups & Technology
Meta expands AI-powered game creation app Pocket to US users
After a quiet debut in Brazil last month, Meta is opening access to Pocket for all users across the United States. The platform enables creators to generate small, interactive games through AI prompts, which are then published to a scrollable feed for others to play, remix, or share directly on their profiles.
CEO Mark Zuckerberg recently pointed to AI-enabled software development as the catalyst for this rapid release cycle. During July’s earnings call, he confirmed that the company intends to build and scale more standalone applications, including recent experiments like Instagram Instants, Forum, and the Seller app. By utilizing its internal recommendation systems, Meta aims to test and distribute these niche tools faster than traditional development cycles previously allowed.
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