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Tulip Targets Retail Shift from Transactions to Customer Relationships

Retailers are moving away from simple checkout systems, prioritizing tools that empower associates to foster deeper connections with shoppers. As the industry pivots toward this high-touch model, Toronto-based technology provider Tulip has been recognized in Forrester’s The Point-Of-Service Solutions Landscape, Q2 2026 report.

Tulip Targets Retail Shift from Transactions to Customer Relationships

The platform distinguishes itself by integrating clienteling, omnichannel engagement, and AI-driven recommendations into a single interface. Rather than replacing the human element, Tulip aims to provide store staff with the data necessary to personalize interactions. This approach allows associates to manage the entire sales journey, from checking out items anywhere on the floor via mobile POS to completing remote transactions through Pay by Link.

CEO Ian Rawlins views this market acknowledgment as validation of a decade-long strategy. By focusing on relationship-powered commerce, the company has secured partnerships with major luxury and global brands, including Versace, COACH, Pandora, and Michael Kors. As brands continue to modernize, the focus remains on leveraging these digital tools to drive long-term loyalty rather than merely accelerating the speed of a transaction.

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