Kiva Sales & Service and Petalfast Finalize California Merger

The combined company integrates KSS Lite, a distribution tier designed for brands that manage their own internal sales teams but require access to established retail networks and logistics infrastructure. This model complements existing full-service partnerships, allowing the organization to offer a broader range of go-to-market strategies. According to KSS Co-Founder Scott Palmer, the objective is to eliminate the trade-off between brand scale and operational control.

Petalfast Co-Founder Arun Kurichety has assumed the role of CEO for the combined firm, while Palmer will serve as board chair and remain CEO of Kiva Confections. The organization plans to leverage its expanded roster to support growth in California and upcoming entry into the New York and New Jersey markets. Since the initial announcement of the deal in March, eight additional brands have joined the platform, signaling market demand for the integrated service model. The company, which continues to utilize the KSS Live digital ordering marketplace, intends to unveil a unified brand name later this year.