The company’s previous proposal to migrate users toward an @private.icloud.com domain drew sharp criticism across platforms like Reddit, where users argued that the distinct suffix would allow websites to identify and reject masked emails with ease. By maintaining the original @icloud.com format, Apple ensures these generated addresses remain indistinguishable from standard user accounts.
In section Startups & Technology
Apple Keeps Hide My Email Addresses on iCloud.com After Backlash
Apple has quietly reversed a controversial plan to shift Hide My Email addresses to a new domain, caving to user concerns that the change would expose privacy-conscious subscribers to easier blocking. The feature, which masks personal addresses for iCloud+ members, will continue using the standard @icloud.com suffix.

While Apple offered no official explanation for the pivot, industry observer John Gruber noted that internal opposition from company staff had existed since the change was first proposed. This reversal arrives on the heels of a separate security failure reported earlier this year by 404 Media, which found that a persistent bug in the system was leaking real email addresses when messages were rejected as spam—a vulnerability that remained unpatched for over a year.
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