Bluesky Expands Video Uploads to Ten Minutes

The platform has also optimized its infrastructure, claiming upload speeds are now two to three times faster than before. These changes extend to other applications built on the AT Protocol, such as Reelo and Skylight, which will automatically inherit the increased video capacity. By adopting a ten-minute threshold, Bluesky matches the standard limit for videos recorded directly within the TikTok interface.

Competition for user attention remains fierce among text-centric platforms. Meta’s Threads currently caps video uploads at five minutes, while X maintains a tiered approach, offering free users 140-second clips while incentivizing paid subscribers with support for massive, multi-hour files. Bluesky’s pivot arrives at a critical juncture; data from Similarweb indicates the service saw its active user base decline by more than 25% year-over-year as of July. Expanding these capabilities serves as a direct effort to retain creators and reverse that downward trend.