Half of the European merchants surveyed by Temu report increased operational capacity and new job creation since joining the e-commerce platform. The findings, drawn from a cohort of 152 sellers across six countries, highlight a shift in how established local firms are leveraging digital tools to penetrate international markets.
The report, which analyzed feedback from Germany, France, Italy, Spain, Poland, and the UK, indicates that 34% of respondents successfully expanded their reach into new countries after onboarding. For many, the platform serves as a critical sales channel; 75% of participants classify it as either their primary revenue source or a vital secondary outlet.
Success stories from the platform include Spanish spare-parts retailer Recamania, which scaled its workforce after automating listings, and French brand Ubedia, which transitioned its founders to full-time operations within weeks of launching. These results reflect a broader trend where 43% of surveyed sellers, many of whom had been trading for over a decade, utilized the platform to modernize their distribution.
Merchants pointed to specific operational advantages, with 38% citing the simplicity of the seller portal and 35% noting the platform's cost structure as primary drivers for growth. Furthermore, 65% of respondents highlighted the value of dedicated account support in navigating the complexities of cross-border trade. For family-run enterprises like Italy’s SD Calabria, this access has facilitated a transition from a local customer base to an international one without the need for individual regional marketing campaigns.
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