In section Startups & Technology

Google Retains Ad Business as Judge Rejects Forced Breakup

Federal judge Leonie M. Brinkema has ruled against dismantling Google’s advertising division, opting instead for structural practice changes. While the court previously identified the company's ad-tech operations as an illegal monopoly, the decision avoids the Justice Department’s aggressive proposal to force a sell-off of the tech giant's assets.

Google Retains Ad Business as Judge Rejects Forced Breakup

The ruling follows a years-long legal battle led by the Justice Department, which sought to curb Google’s dominance in the digital advertising market. Although the court previously found that the company maintained its position through anticompetitive tactics, Judge Brinkema’s decision provides a reprieve from the most severe regulatory outcome. Google is now required to adjust its operations to favor competitors, though the court has not yet specified the exact mechanics of these changes.

The decision mirrors a similar outcome from September 2025, when Judge Amit Mehta rejected a bid to break up Google’s search business, allowing the company to retain Chrome and Android. While Google has framed the latest ruling as a victory for small businesses, the company remains under pressure to reform its revenue-sharing agreements and default-placement deals with manufacturers. The full text of the ruling will remain under seal for 14 days to facilitate necessary redactions.

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