Scentbird Launches Fragrance Line Inspired by Colleen Hoover’s Verity

The Scent of Truth collection, launching four weeks before the movie hits theaters, invites fans to choose between the profiles of Verity Crawford and Lowen Ashleigh. To translate these literary archetypes into perfume, Scentbird’s experts designed two distinct scent categories: Verity’s fragrances are defined by dark, magnetic, and calculated notes meant to evoke simmering danger, while Lowen’s options prioritize a grounded, understated, and quietly fierce essence that unfolds into something more intimate.

This marketing push aims to deepen audience engagement with the film, which stars Anne Hathaway, Dakota Johnson, and Josh Hartnett. According to Elena Lécué, Chief Marketing Officer at Scentbird, the project seeks to honor the nuance of these characters by turning their emotional journeys into a wearable experience. To mark the launch, the company hosted an immersive dinner at the Raines Law Room in New York City, where media guests explored the collection through a book-club-inspired atmosphere. The fragrances are currently available through the Scentbird platform at standard subscription pricing.