Roussil arrives at Mistplay following a four-year tenure at Liftoff Mobile. During his time as Senior Vice President of Strategic Finance there, he played a central role in navigating the company through a $4.3 billion investment by General Atlantic and a subsequent public listing valued at $5.4 billion. His background also includes a six-year stint at Activision Blizzard, where he served as Vice President of Corporate FP&A and led investor relations efforts.
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Colin Roussil Joins Mistplay as Chief Financial Officer
Colin Roussil, a seasoned veteran of the gaming and advertising technology sectors, assumed the role of Chief Financial Officer at Montreal-based Mistplay on September 1. His appointment signals a strategic push to mature the company’s financial infrastructure as it scales its rewarded advertising ecosystem through 2027.
Mistplay CEO Tricia Han highlighted Roussil’s specialized experience in scaling high-growth firms as a primary catalyst for the hire. For his part, Roussil emphasized the potential of Mistplay’s transition into a broader network model, noting that the platform's ability to drive rewarded engagement offers a distinct advantage for both publishers and consumers. He will now oversee the company’s financial operations, aiming to solidify its market position following its recognition as a top Global Scaled Ad Partner in the 2025 Singular ROI Index.
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