Founded in 2020, mixsoon distinguishes itself through high-concentration, single-ingredient formulas. The brand’s global reputation centers on its signature Bean Essence, which has reached over 2.85 million units in cumulative worldwide sales by 2025. This product utilizes a 72-hour low-temperature extraction process, a hallmark of the company’s commitment to gentle, effective skincare.
In section Releases
Korean Skincare Brand mixsoon Enters Target Beauty Studio
Target is set to launch its curated Beauty Studio on September 10, marking the arrival of Seoul-based brand mixsoon across 600 retail locations and online. The expansion brings the K-Beauty label’s minimalist, vegan-focused product philosophy to a broader American audience within the retailer's new prestige-focused department.
At the new Target Beauty Studio, shoppers will have access to the Bean, Centella Asiatica, and PDRN Collagen lines. Key offerings include the Bean Sunscreen and PDRN Collagen Cream, items previously reserved for niche beauty retailers. According to CEO Jooup, the partnership represents a strategic shift for the brand, moving from specialized retail channels into the everyday American shopping environment. The Target Beauty Studio initiative itself aims to bridge the gap between mass-market convenience and prestige brand discovery, featuring 90 different labels across its national footprint.
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