The campaign highlights a rotating schedule of discounts on industry-standard labels including Ariat, Wolverine, Skechers, Carhartt, Justin Boots, and CAT. Academy is also promoting its private-label brand, Brazos, which remains available throughout the entire promotional period to provide cost-effective footwear options for jobsite utility.
In section Releases
Academy Sports + Outdoors Launches Five-Week Workwear Discount Campaign
As demand for durable, multi-purpose apparel rises, Academy Sports + Outdoors has kicked off a five-week promotional event featuring price cuts on major workwear brands. Running through October 17, the initiative targets professionals and DIY enthusiasts requiring high-performance gear for demanding schedules and shifting autumn weather conditions.
Matt McCabe, the company's executive vice president and chief merchandising officer, noted that the timing aligns with the seasonal transition to cooler temperatures. Beyond the specific weekly markdowns—which range from $20 off select footwear to 25% off entire assortments—the retailer is leveraging its logistics network to drive sales. Customers can access the inventory via Academy.com, utilizing free one-hour curbside pickup or same-day delivery services through DoorDash and Instacart to bypass traditional shopping delays.
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