The custom-built, open-plan space served as an immersive brand experience, blending rustic countryside aesthetics with modern product showcases. Designed to embody the company’s "Enjoy SKE, Enjoy Every Moment" philosophy, the booth acted as a social nexus where attendees participated in hourly lucky draws and engaged with the brand’s flagship devices. The activation marked the final chapter of the firm's seasonal campaign, aiming to foster direct connections with adult consumers in a high-energy, outdoor setting.
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SKE Brings Summer Campaign to Appetite On The Farm Festival
More than 20,000 festival-goers descended upon Kelvedon Hall in Essex on August 29-30, where vape brand SKE anchored its "Cool For The Summer" campaign as the exclusive sponsor of the Appetite On The Farm event, turning a timber-structured activation space into a central hub for music, prizes, and product exploration.
Visitors had the chance to demo the SKE BAR, a pod-based device featuring a 500mAh rechargeable battery, alongside the higher-capacity SKE BAR 15K. The latter, equipped with an 850mAh battery and integrated dynamic lighting, proved particularly popular among the crowd. By focusing on interactive sampling and spontaneous rewards, the brand sought to integrate its presence into the festival’s wider atmosphere, leaving a tangible impact on the weekend’s attendees.
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