The initiative, which runs through June 30, 2027, targets children aged 5 to 14. Inspired by a 2024 suggestion from the insurer's local Community Advisory Committee, the program provides access to more than 20 sites where children can receive academic assistance, fitness training, and mentorship from youth-development professionals. Jennifer Schirmer, vice president at Blue Shield Promise, describes the effort as a direct investment in social and emotional stability for local families.
In section Releases
Blue Shield Promise Funds San Diego Youth Club Memberships
Thousands of children in San Diego County return home to empty houses every school day, lacking the supervision and support they need to thrive. To bridge this gap, Blue Shield of California Promise Health Plan is now covering annual memberships for its Medi-Cal youth members at Boys & Girls Clubs across the region.
For Michelle Malin, president and CEO of the Boys & Girls Clubs of Greater San Diego, the partnership addresses a critical safety and development void. Beyond physical security, the clubs offer a structured environment where children can build resilience and social skills. To participate, eligible Medi-Cal members simply need to visit a local branch, complete an enrollment form, and confirm their insurance status with club staff. This collaboration builds on a multi-year history between the two organizations, which previously partnered on well-child visit initiatives and community health awards.
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