The new moisturizer serves as the sixth peptide-powered innovation in the brand’s lineup. Formulated with a 3x Pro-Collagen Peptide Complex and Red Micro-Algae Extract, the cream aims to reinforce the skin's lipid barrier while providing hydration for up to 120 hours. It is designed to offer a plush, non-greasy finish that targets both dryness and skin resilience.
In section Releases
Hannah Waddingham Fronts Paula’s Choice New Peptide Moisturizer Campaign
Emmy-winning actress Hannah Waddingham is bringing her signature intensity to Paula’s Choice, starring as a skincare coach in a campaign for the brand’s new Pro-Collagen Peptide Plumping Intensive Moisturizer. The partnership bridges the company’s growing footprint in entertainment and sports with its science-backed, high-performance product range.
By casting Waddingham, the brand leans into the theme that "intensity is a power." The campaign frames the actress—best known for her role in Ted Lasso—as an uplifting, high-energy presence, aligning her personal brand with the company’s ongoing strategy of supporting women who challenge conventional beauty standards. This move follows previous collaborations with athletes like rugby star Ilona Maher and basketball player Azzi Fudd. The product is currently available through Paula’s Choice, Amazon, and Sephora.
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