The partnership follows the brand’s recent multi-year deal as the Official Body Care and Celebration Partner for the Washington Spirit. Rodman, a two-time Ballon d'Or Féminin finalist, and Rudd, the 2025 NWSL Defender of the Year, will headline campaigns across the company’s fragrance and body care portfolio. Their initial focus will be the launch of the brand's new Intense Perfume Mist, which promises a 10-hour scent profile.
In section Releases
Sol de Janeiro Signs Washington Spirit Stars Rodman and Rudd
Beauty brand Sol de Janeiro is expanding its footprint in professional sports by signing Washington Spirit and U.S. Women’s National Team standouts Trinity Rodman and Tara Rudd as brand ambassadors, aiming to bridge the gap between high-performance athleticism and personal self-expression.
Since joining the Spirit together in 2021, the pair has maintained a professional and personal synergy that Sol de Janeiro CEO Jordan Saxemard describes as a perfect alignment with the brand’s ethos. For the players, the collaboration represents a shift in how athletes engage with beauty rituals outside the game. Rodman highlighted the importance of fun and confidence in her performance, while Rudd noted that the brand validates the dedication required both on and off the pitch. This collaboration signals a broader industry trend of beauty companies targeting the intersection of professional sports and individual identity.
Comments (0)
No comments yet. Be the first!