The collaboration provides a contractual framework for TCI to transition its intellectual property from a development phase toward full-scale commercialization. By integrating Globant’s technical resources, TCI intends to refine its platform, which is designed to embed transactional capabilities directly into digital experiences and interactive games. TCI President Harry McMillan noted that the agreement serves as a pivotal milestone, providing the foundational support necessary to scale the company’s vision while maintaining the integrity of its existing patent portfolio.
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TCI Entertainment Partners with Globant to Scale Interactive Commerce
Plantation-based TCI Entertainment has signed a Master Services Agreement with global technology firm Globant to accelerate the development of its patented commerce platform. This partnership aims to bridge the gap between traditional retail and virtual gaming environments, leveraging Globant’s expertise in software engineering and artificial intelligence to bring TCI’s proprietary technology to market.
To safeguard its core assets during this expansion, TCI consulted with the law firm Greenberg Traurig. This legal oversight ensures that TCI’s trade secrets and issued U.S. patents remain protected as the company engages in joint development initiatives. Globant, which operates across more than 30 countries with a workforce exceeding 27,400 employees, brings substantial experience in immersive technology and digital transformation to the project. The partnership positions TCI to create new transactional pathways for retailers and game developers within virtual ecosystems.
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