Pasqua Wines Maps a Global Autumn of Culture and Commerce

The company’s strategy for the coming months moves beyond standard trade fairs, integrating wine into the fabric of publishing, architecture, and public dialogue. In Milan, the winery kicked off the season by supporting the launch of La Casa della Frutta in the Sant'Ambrogio district, while in its home city of Verona, the brand serves as the official wine sponsor for the Marmomac stone and design fair. This local commitment extends to the cultural project La Lettura è di Tutti, which will see historic landmarks transformed into reading spaces throughout October.

International markets remain a primary focus for the winery's expansion. In New York, the brand is targeting professional networks through appearances at James Suckling’s Great Wines of Italy and the upcoming Vinitaly USA, reinforcing its foothold in the American market. Meanwhile, the United Kingdom serves as a hub for media engagement, with the winery scheduled to participate in a Harper’s Bazaar round table before hosting a dedicated showcase for its Amarone labels in London this November. CEO Riccardo Pasqua notes that these varied settings are essential to reaching new demographics, stating that every event serves as a platform to communicate the brand's evolving identity to both critics and future consumers. The season concludes in Italy at the Merano Wine Festival, where the winery will present its premium collection, including the Sangue d'Oro and Mai Dire Mai lines.