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Viant Technology Shares Recover After Founders Halt Stock Sale

Irvine-based advertising firm Viant Technology saw its stock price climb 12.8% in premarket trading Friday, reversing a sharp decline spurred by the sudden cancellation of a secondary share offering. The controlling Vanderhook family cited unfavorable market conditions as the primary reason for pulling the 8.5 million share deal.

By Money Talk·September 18, 2026·2 min read·263 reads

The company's shares had plunged 19% to $10.02 on Thursday immediately following the disclosure of the planned sale. With the offering now scrapped, investors signaled renewed confidence, pushing the stock back to $11.30.

Founded in 1999 by brothers Tim, Chris, and Russ Vanderhook, Viant remains under the firm grip of the family, which held approximately 65% of the company's voting power as of June 30. Even if the sale had proceeded, the Vanderhooks would have retained a majority stake, maintaining their control over the platform's strategic direction.

Viant Technology Shares Recover After Founders Halt Stock Sale

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