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Ocean Spray Names New Strategy and Supply Chain Executives

Agricultural cooperative Ocean Spray Cranberries has appointed Kevin Zidron as Chief Strategy & Transformation Officer and Brad Hartzell as Chief Supply Chain Officer. These leadership changes arrive as CEO Abigail Buckwalter seeks to sharpen operational discipline and accelerate growth during the cooperative’s critical annual harvest season.

Ocean Spray Names New Strategy and Supply Chain Executives

Zidron assumes his new role tasked with overseeing enterprise strategy, commercial insights, and project management. He joins the Lakeville-based organization following senior tenures at Nestlé Health Science, Vital Proteins, and Kraft Heinz, where he focused on business optimization and global growth initiatives. His arrival signals a push to better integrate strategy with daily execution across the cooperative’s diverse product lines.

Hartzell steps into the role of Chief Supply Chain Officer, inheriting an operation that supports roughly 700 family farmers. He replaces Earl Larson, who departs in late September after a 22-year career at the company. Hartzell brings over 25 years of manufacturing and supply chain experience, including recent leadership positions at KDC/ONE Development Corporation and NovaTaste, alongside an 18-year history at International Flavors & Fragrances.

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