Matchi Debuts Canned Protein Matcha Lattes

Each 8.4-ounce can features a blend of shade-grown, first-spring matcha and milk protein containing all nine essential amino acids, supplemented by 4 grams of prebiotic fiber. Founder Jordan Martinez, a U.S. Air Force veteran, emphasizes that the product is designed as a matcha-first beverage, avoiding the heavy texture often associated with standard protein shakes. The initial lineup includes Vanilla, Lavender, and Banana, with each serving providing approximately 120 mg of caffeine.

The company is launching at a time when U.S. protein shake sales are surging, hitting $8.1 billion in 2025, while the domestic matcha market is projected to reach $762.6 million by 2030. Matchi is positioning itself to capture consumers who currently find existing options lacking—either offering canned matcha without sufficient protein or protein drinks that fail to deliver a premium tea experience.

Following eleven rounds of product development, the brand is prioritizing an online-exclusive launch. Pre-orders are currently open at drinkmatchi.com, with distribution scaling to independent retailers in Washington, D.C. by Spring 2027. Early adopters receive branded apparel as part of a direct-to-consumer strategy designed to build a dedicated community before the product enters national retail channels.