For two decades, Sportball relied exclusively on a franchise model to build its U.S. presence. The new Dallas-Plano site, which begins its inaugural season on October 10, 2026, serves as a direct operating hub and a testing ground for future curriculum and class formats. By establishing a corporate footprint, the company aims to refine its 'fun-first' approach to physical literacy before scaling those innovations across its wider franchise network.
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Sportball Targets Texas Growth with First Corporate U.S. Hub
While Texas leads the nation in high school athletics participation, only 51% of youth ages 6 to 17 join organized sports teams or lessons. Seeking to bridge this gap, Toronto-based Sportball is launching its first corporate-operated U.S. location in Dallas-Plano this October, marking a shift in its American expansion strategy.
Texas remains the primary engine for this growth. The Dallas-Plano opening, followed by a planned Frisco-McKinney franchise in early 2027, adds to four existing Texas operations. CEO Quinten Griffiths noted that the move signals a long-term commitment to the U.S. market, specifically targeting parents who prioritize skill-building and confidence over early competitive specialization. Initial programming in Dallas-Plano will cater to children as young as 16 months, with sessions held at the Liberty Recreation Centre, Plano Day School, and Little Marvels Montessori.
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