The new ECOFREEZE®+ Freezable Baby Bottle Bag, priced at $50, is built for modern parenting. It utilizes triple-layer insulation and built-in gel to keep breast milk or formula cold without the need for separate ice packs. Designed for mobility, the bag features a collapsible frame and an adjustable seatbelt-style strap that clips onto strollers or diaper bags. Its exterior uses a durable 290T twill with a water-repellent coating to withstand daily errands.
In section Releases
PackIt Targets Parenting and Hosting with New Cooling Bags
From keeping baby bottles chilled during daycare runs to maintaining the perfect temperature for a bottle of wine at dinner parties, PackIt is expanding its cooling product line. The Agoura Hills-based brand is launching two new bags that integrate its patented freezable gel technology directly into the walls.
For social gatherings, the $32.99 Freezable Napa Wine Bag offers a more aesthetic approach to transport. The bag is crafted with soft heather fabric, a PU leather handle, and magnetic snap closures. It accommodates standard 750ml wine bottles up to 10cm in diameter and features an antimicrobial, food-safe lining. Both products are available now at PackIt.com, marking a shift for the brand as it moves beyond its core lunch assortment into specialized lifestyle segments.
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