Emplifi and P.F. Chang's to Headline North American Marketing Summit

The 35-minute presentation, titled "Social That Scales," examines the operational gap between corporate marketing ambitions and actual execution. Ganeshan and Benson intend to move beyond theory, focusing on how P.F. Chang’s utilizes Emplifi’s autonomous CX platform to manage community interactions across hundreds of global restaurant locations. The discussion centers on replacing disconnected internal silos with a unified customer view, allowing lean teams to respond to cultural shifts in real time.

For P.F. Chang’s, the shift represents a transition from treating social media as a simple publishing channel to viewing it as a primary source of sentiment and strategic data. Benson notes that the ability to listen and act at scale has become a business imperative rather than a communication preference. The speakers plan to offer attendees a diagnostic framework for evaluating their own internal visibility and response ownership, aiming to bridge the divide between raw social data and actionable brand decisions.