The milestone will culminate in a public showcase at the University Village location in Seattle on October 2, running from 11 a.m. to 1 p.m. Attendees can meet the stylists and estheticians who have defined the brand's aesthetic over the last half-century. To extend the celebration, all locations—stretching from the South Sound to Spokane—will offer complimentary treats to guests between October 2 and 4.
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Gene Juarez Salons & Spas Marks 55 Years of Northwest Beauty
From a single chair in 1971 to a 12-location network, Gene Juarez Salons & Spas is celebrating five decades of service across Washington. The brand, which now serves over 300,000 guests, is marking the anniversary with a series of events and promotions throughout October to honor its long-standing commitment to local artistry.

CEO Lyndie Moore noted that the expansion reflects the company's original goal of pairing professional expertise with genuine hospitality. The brand has maintained an aggressive growth trajectory recently, opening four new locations in just the last three years, including an expansion into Eastern Washington. To mark the occasion, clients booking services through October 31 will receive a curated gift bag, while new guests can use the code GJ55 for a $20 discount on their first appointment.
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