The song serves as an audio companion to the Don Gato mythos, a project established by McBride and David Gordon Green that blends professional wrestling aesthetics with high-end tequila production. In the accompanying one-minute spot filmed in Charleston, the titular character—an undefeated, cat-loving luchador—leads a poolside celebration. Lindsay noted that the collaboration felt natural given the long-standing professional history between the creators, including Walldorf, who previously directed Lindsay’s "Dear Assassin" music video.
In section Releases
Jon Lindsay and Benji Hughes Soundtrack the Don Gato Tequila Universe
Actor Danny McBride’s tequila brand, Don Gato, has expanded its surreal luchador-themed marketing campaign with an original anthem, "Cool Times." The track, written and performed by producer Jon Lindsay with backing vocals from Benji Hughes, soundtracks a new house-party commercial directed by Chris Walldorf.

Musically, the track leans into the loose, warm textures that have defined the duo’s work. Lindsay and Hughes have maintained a collaborative partnership since their early days in Charlotte, North Carolina, recently completing a national tour that included stops at SXSW. The release arrives via Daffin Records, following Lindsay’s 2025 LP, Big Stage. Don Gato Tequila, which produces additive-free spirits in the Lowlands of Jalisco, continues to lean into this comedic, character-driven campaign to distinguish its brand in a crowded market.
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