KAYALI Takes Fragrance to Campus with Five-City Pop-Up Tour

The tour hit key locations including the University of Mississippi, Spelman College, and Alabama A&M, alongside stops in Nashville and Austin. By setting up "KAYALI Cafés," the brand moved its signature gourmand scents—specifically the YUM Boujee Marshmallow and YUM Pistachio Gelato lines—into the physical realm of body care. Visitors sampled the new Cashmere Kiss Lip Balms and Silk Soufflé Body Creams while participating in activities like bottle engraving and spin-to-win games.

Founder Mona Kattan’s strategy prioritized direct community connection over traditional retail displays. The effort drew 3,689 attendees across the five locations, with social media coverage from influencers like Daria Johns and Sheila Adbul generating 277,000 views. The collection is now available at Sephora and Sephora at Kohl’s, with prices ranging from $24 for the lip balm to $48 for the body cream.