Cat de Jong, Head of Applied AI at Anthropic, leads the discussion by examining why some organizations successfully scale Claude into critical workflows while others remain stalled in pilot phases for eighteen months. Her insights provide a high-level view of the patterns that separate genuine value from experimental friction.
In section Startups & Technology
Beyond the Demo: Surviving Enterprise AI Deployment
An impressive AI demo can captivate an audience for five minutes, but the real test begins when customers integrate that technology into their daily operations. At TechCrunch Disrupt 2026, industry leaders from Anthropic, Gamma, and Clay will dissect the gap between successful enterprise production and abandoned pilot projects.
Joining her are Gamma CEO Grant Lee and Clay CEO Kareem Amin, who offer the founder’s perspective on building products that users actually retain. Gamma has scaled to nearly 100 million users by evolving into a visual communication tool, while Clay has embedded its agentic workflows directly into the Claude ecosystem. Together, the trio will explore the unpredictable ways customers push AI into workflows, turning raw capabilities into indispensable business tools. The session takes place October 13–15 at San Francisco’s Moscone West, serving as a focal point for attendees looking to navigate the transition from AI experimentation to long-term enterprise adoption.
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