The collection highlights the Pro1S handheld fan, a device capable of 100 speed settings and a 40-hour battery life. By integrating the whimsical aesthetics of the TWINKLE TWINKLE star characters, the company seeks to reposition the hardware as a piece of personal expression rather than just a utility item. Thai artist TEN, known for his work with NCT and WayV, serves as the campaign ambassador, promoting the theme "Wind Flows, Love Glows" to bridge the gap between technical performance and emotional resonance.
In section Releases
JisuLife Taps POP MART for TWINKLE TWINKLE Fan Collection
Portable fan manufacturer JisuLife is merging utility with pop culture, launching a collaboration with designer collectible brand POP MART. The limited-edition series centers on the TWINKLE TWINKLE character IP, aiming to transform standard cooling devices into expressive lifestyle accessories themed around themes of courage and love.
JisuLife cofounder Gino He stated that the partnership is designed to provide consumers with a sense of care alongside physical comfort. This limited-edition release launches on the company's website at 8:00 p.m. PDT on September 30, 2026, with the Pro1S units priced at $99.99.
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