Boats Group Hires Marine Expert Jack Haines to Lead Content Expansion

Haines brings a reputation for rigorous, hands-on vessel evaluation, having previously served as Deputy Editor at Motor Boat & Yachting. His mandate at Boats Group involves scaling independent boat testing to reach a global audience, focusing on the practical, real-world usability that defines his reporting style. The move signals a strategic shift for the company, aiming to deepen consumer trust while providing manufacturers with new platforms to showcase engineering details.

Courtney Chalmers, Chief Brand and Communications Officer, noted that the appointment is designed to capitalize on existing audience engagement. By integrating Haines’ technical testing expertise into their current digital infrastructure, Boats Group intends to offer more value to buyers during the research phase. For Haines, the role represents a chance to bring authentic, on-water perspectives to a larger stage, ensuring that boaters receive the granular performance insights necessary to navigate a crowded market.