The product line arrives in two distinct varieties: Original, which includes strawberry, lemon, grape, orange, and green apple; and Tropical Splash, featuring fruit punch, pink lemonade, mango melon, pineapple, and watermelon. Mars Snacking developed the product to bridge the gap between traditional soft gummies and the rising trend of textured, crunchy candy.
In section Releases
SKITTLES Debuts Gummy Crystals to Add Texture to the Rainbow
SKITTLES is shifting its gummy strategy by introducing a dual-texture candy that pairs a soft fruit center with a tangy, crunchy exterior. Launching this November, the new Gummy Crystals aim to satisfy a growing consumer appetite for multi-sensory snacking experiences within the competitive confectionery market.
Ro Cheng, Marketing Vice President of Mars Snacking North America, noted that the innovation serves as a direct response to consumer demand for dynamic, multi-textured treats. The rollout begins exclusively on TikTok Shop on November 2, where fans can purchase early-access bundles. Following this limited release, the candy will appear at select retailers before a full national expansion scheduled for 2027.
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