The platform maintains the same methodology and multi-market analysis capabilities that have long served as a standard for industry decision-making. By moving to a browser-based delivery model, Guideline eliminates the reliance on virtual desktop environments and local installations, allowing teams to collaborate across global offices without the friction of previous software overhead.
In section Releases
Guideline Migrates WRAP Audience Analytics to SaaS Platform
After three decades of anchoring television and CTV audience measurement on dedicated local machines, Guideline is transitioning its flagship WRAP platform to the cloud. The new SaaS-based WRAP Cloud removes the need for specialized hardware and manual file management, aiming to democratize data access across sales, programming, and planning teams.
This release integrates AI-enabled workflows and the Model Context Protocol, ensuring that new reports and datasets are available to all users simultaneously upon deployment. While the desktop version remains supported, the cloud transition is designed to secure enterprise-grade controls, including single sign-on and role-based access, ensuring that sensitive market data remains visible only to authorized personnel. According to Chief Product Officer Steve Silvers, this launch serves as the architectural blueprint for the company's future product roadmap, focusing on delivering intelligence in a format built for modern, AI-driven media strategies.
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