The expansion relies on Balanced Body Reformers, blending contemporary Pilates techniques with functional athletic training. By embedding these studios directly into its clubs, Fitness International allows members to layer Pilates sessions onto their standard routines of strength training and cardio. This model prioritizes convenience and value, positioning the specialized sessions as a supplementary offering rather than a standalone boutique experience.
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LA Fitness Hits 200-Studio Milestone for Reformer Pilates Expansion
Two hundred specialized Reformer Pilates studios now operate within LA Fitness clubs across 16 states and Canada. This rapid rollout, achieved in roughly 30 months, underscores a shift in how the fitness chain integrates boutique-style programming into its existing, large-scale club infrastructure to broaden member access to premium services.
Jill Hill, President of Club Operations at Fitness International, noted that the member response has been strong since the initiative began. The company views this growth as a cornerstone of its broader strategy to renovate clubs and modernize amenities. With over 600 total locations across North America, Fitness International intends to continue scaling this boutique-in-club approach to meet rising demand for comprehensive, multi-disciplinary wellness options.
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