The previous remote often frustrated users with confusing button placement and a lack of physical differentiation. The new version solves this by replacing the top-center Alexa button with a subtle, dished black microphone button. The home button now features a metallic finish with a distinct reddish hue, allowing users to locate it by touch alone. Additionally, the power button is recessed to prevent accidental shutdowns, and the D-pad offers a flatter profile with a more tactile center click.
In section Startups & Technology
Amazon Overhauls Fire TV Remote for Better Usability
While the updated Fire TV Stick 4K boasts a 20% to 40% speed boost over competitors, the most significant change arrives in your hand. Amazon has redesigned its remote control, stripping away the jarring blue Alexa button in favor of a tactile, ergonomic layout designed specifically for use in the dark.
Responding to long-standing user requests, Amazon added a programmable favorites button for quick access to specific apps or settings like Closed Captions. Beyond the hardware refinements, the new 4K streamer itself packs a quad-core 1.7 GHz processor and 8GB of storage, supporting Wi-Fi 6 and various HDR formats. The device launches at a discounted $29.99 before moving to its regular $59.99 retail price. For those content with their existing setup, the redesigned remote is available separately for $14.99 starting in late October.
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