Gong Launches Revenue AI Automation at Celebrate '26

The core of the new release is Gong Activate, which leverages the company's proprietary Revenue Graph to automate complex sales motions. By synthesizing buyer personas and historical deal-closing strategies, the system generates prescriptive guidance for sales teams. This allows agents to work alongside human reps, automating time-consuming administrative tasks while ensuring alignment with corporate strategy. Bendov noted that the platform aims to shift the performance bell curve by enabling new hires to execute strategies with the proficiency of seasoned veterans.

Alongside Activate, Gong introduced Mission Callisto, a product suite featuring several targeted innovations. Gong Enrich automates data entry by filling in missing account details, integrating with partners like ZoomInfo and Apollo. Meanwhile, Agent Builder allows enterprises to deploy custom, natural-language-defined bots that trigger workflows based on specific events. Deep Mode, an enhancement to the Gong Assistant, further streamlines operations by replacing hours of manual research with automated, grounded answers to complex business inquiries.

Early adopters are already reporting measurable gains from these automated workflows. Cisco, which has deployed 18,000 licenses, reported a 32% increase in deal sizes and 26% higher win rates for teams using the platform. Similarly, AT&T Business recorded a 54% improvement in rep productivity through the use of automated scorecards and call reviews. Experian credited the platform with a 25% lift in win rates by consolidating fragmented division strategies into a single AI-driven system.