The new retail version mirrors the core functionality of the company's established prescription-grade units, providing therapeutic cooling to manage soreness after exercise or everyday activity. While the clinical version remains available for healthcare-directed applications, the consumer-facing iteration features simplified packaging and labeling designed for home use.
In section Releases
Avanos Medical Releases Game Ready Recovery System for Retail Sale
Athletes and active individuals in the United States can now purchase Game Ready cold and compression technology without a prescription. Avanos Medical shifted the system to an over-the-counter model on October 1, 2026, aiming to move the brand beyond strictly clinical or post-surgical environments and into daily wellness routines.
Chief executive officer Dave Pacitti stated that the launch is a strategic effort to broaden the brand's reach, allowing a wider demographic to access recovery tools previously reserved for elite athletes. Senior director of sales and marketing Kelly Hansen added that the move provides a convenient pathway for consumers to integrate advanced compression therapy into their regular recovery habits. The system is currently available for purchase through Amazon.com and the official Game Ready website.
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