Gateway allows financial institutions and loyalty programs to offer real-time award pricing, side-by-side points-versus-cash comparisons, and direct booking without sending users to third-party portals. By embedding these features, companies can keep cardholders within their own ecosystems while simplifying the redemption process. The platform is designed to be deployed in as little as 60 days, offering a faster alternative to building proprietary travel search technology from scratch.
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point.me Launches Gateway to Embed Award Travel Booking in Bank Apps
More than 80% of US consumers have never transferred a loyalty point, often deterred by the sheer complexity of the process. New York-based point.me is looking to change that with Gateway, a platform that enables banks and fintechs to integrate award travel search and booking directly into their own customer interfaces.
Early adopters of the technology include B2Bpay, an Australian business payments platform, and Flying Blue, the loyalty program for Air France-KLM. Adam Morvitz, founder and CEO of point.me, stated that the platform aims to solve the friction that prevents people from utilizing the rewards they earn. By making redemption intuitive, the company intends to help banks increase the perceived value of their loyalty currencies, ensuring cardholders keep their products at the front of their wallets.
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