RocketReach and Gong Partner to Automate Revenue Intelligence

The partnership allows Gong users to bridge the gap between static contact information and active engagement. By pulling RocketReach’s verified data into the Gong platform, sales teams can automatically populate missing email addresses or phone numbers for contacts entering an Engage Flow. This eliminates the need to jump between disparate tools, as administrators can now trigger enrichment with a single click.

Scott Kim, CEO of RocketReach, noted that the integration removes the guesswork from outreach. Beyond efficiency, the system offers cost control through Gong’s 'Bring Your Own Keys' (BYOK) model, enabling teams to leverage existing RocketReach credits before tapping into Gong’s own resources. This integration, which is available immediately via the Gong Collective, is designed to refine revenue AI strategies while maintaining strict administrative control over CRM synchronization and data waterfall placement.