Throughout October, Thomas Pink will donate 25% of the purchase price from its limited-edition Pink Woven Silk Tie to Susan G. Komen. Priced at $115, the neckwear is crafted from Italian high-twist silk, aligning the brand’s heritage of British craftsmanship with the global symbol of breast cancer awareness. These proceeds are earmarked to fund critical research, patient support programs, and advocacy efforts.
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Thomas Pink Partners with Susan G. Komen for Breast Cancer Awareness
For CEO Eli Yedid, the partnership between luxury menswear label Thomas Pink and Susan G. Komen is more than a corporate initiative; it is a personal mission. As the brand kicks off its October campaign, Yedid is stepping up as a co-chair for the organization’s signature Party in Pink fundraiser.
The collaboration coincides with the appointment of Amber Guild as the new President and CEO of Susan G. Komen, effective October 1. The initiative culminates on October 14 at Cipriani South Street in New York City, where the annual Party in Pink event will gather philanthropists and survivors. Yedid, who lost his mother to the disease, is one of seven co-chairs leading the event, emphasizing the company's commitment to driving long-term change through both direct funding and public advocacy.
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