The program addresses the accelerating pace of marketing technology, where annual reviews often fail to keep up with market shifts. John Koenigsberg, EVP of Platform Partnerships at Horizon Media, noted that this cohort emphasizes closing the loop between surfacing data and executing campaigns. By prioritizing interoperability, the agency seeks to help clients build custom stacks without the constraints of vendor lock-in.
In section Releases
Horizon Media Scales Open Ecosystem with Third HorizonOS Labs Cohort
Horizon Media has selected 11 new technology partners for the third installment of HorizonOS Labs, an accelerator designed to integrate disparate marketing tools into cohesive operating platforms. Chosen from over 600 applicants, these companies aim to bridge the gap between data-driven insights and actionable business outcomes for major brands.
The 11 partners are organized into three strategic frontiers: customer intelligence, creative production at scale, and navigating machine-led discovery. The lineup includes firms like SQREEM and Aaru for behavioral modeling; AdGreetz and Storyteq for automated creative; and Bluefish and Fuse for AI-driven orchestration and data verification. These companies will present their capabilities to Horizon clients at a New York showcase on October 1, marking the transition from pilot selection to real-world deployment. According to Bob Lord, President of Horizon Media Holdings, the goal is to move beyond standard media buying toward creating unified operating systems that align data, technology, and strategy.
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