In her new book, Turning Intuition Into Science, Peck advocates for Organizational Network Analysis (ONA) to map the informal relationships that dictate how work truly gets done. Data from a 2026 Gallup survey supports this focus, showing that 78% of employees only utilize new AI tools frequently when they feel their manager actively supports the implementation. Without this cultural buy-in, experts may hoard knowledge, fearing competition rather than collaborating.
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Why AI Adoption Fails: The Hidden Social Networks Inside Your Office
When companies purchase AI tools, they often focus on software metrics while ignoring the human conduits of influence. Organizational psychologist Dr. Deborah Peck argues that failing to identify the employees colleagues actually trust for advice—rather than those on the org chart—dooms most major technological transitions to inefficiency.
Peck’s research, spanning sectors from tech startups to municipal first responders, highlights that leadership often misidentifies where vital knowledge resides. ONA functions as a diagnostic tool to reveal these hidden gaps before workflows are redesigned or experienced staff retire. By identifying the 'trusted guides' within a team, leaders can move beyond generic training programs to create environments where staff feel comfortable addressing concerns regarding privacy and workload. Mapping these connections is not about labeling resistance, but about fostering the internal trust necessary for new technology to stick.
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