Slovenia’s .si domain surges following Trump’s 'super intelligence' order

Registry SI reported a 2,199% spike in domain purchases during September, recording 11,000 new addresses on September 30 alone—the day after the White House directive was signed. While major players like Wix report minimal impact, Hostinger has seen a surge that places .si as its second most popular extension behind .com. Data shows 5,400 registrations on October 1, with the majority of buyers originating from the U.S. and India.

Industry insiders suggest the interest is largely speculative, driven by founders and investors hedging against a potential rebranding of the tech sector. Kim Than, CEO of Genius PR, noted that he secured his company’s .si URL as a low-cost insurance policy, viewing these domains as digital collectibles that may appreciate in value. Despite the hype, Klaudijus Januitis of Hostinger remains measured, noting that while demand is rising, .si remains a budget-friendly alternative to the expensive .ai market rather than a direct replacement. Unlike Anguilla’s .ai boom, which generates significant government revenue, Slovenia’s registry costs remain modest, positioning the .si domain as a tactical placeholder for businesses anticipating a shift in industry terminology.