The brand’s expansion centers on its model kit portfolio, which now spans over 10 global franchises including Transformers, Ultraman, and Evangelion. A significant addition for the 16-and-older collector demographic is the Legend series, which saw its first commercial integration of DC properties. Beyond standard hero-based kits, the company is diversifying into niche aesthetics, highlighted by the DaaLaMode line that blends articulated assembly with fashion-oriented play.
In section Releases
Blokees Expands Toy Portfolio with 90 New Debuts in Shanghai
More than 90 new products hit the floor at Wonder Festival Shanghai 2026 as Blokees showcased its strategy to capture both collectors and vehicle enthusiasts. The brand displayed nearly 500 items across its model kit and wheel categories, signaling a push into new global intellectual properties and diverse consumer segments.
Vehicle enthusiasts received attention through the Blokees Wheels category, which introduced collaborations with Cyberpunk 2077 and the Fast & Furious franchise. These additions join the existing C, E, and S series that already feature Batman and Transformers branding. Beyond the retail hardware, the event spotlighted the brand’s community engagement, showcasing winning designs from the 2026 BFC Creation Contest. This creative ecosystem now reaches participants across 21 countries and regions, reinforcing the company's commitment to its long-term strategy of tiered pricing and global audience development.
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